Plants + Retail

Effective plant design in shopping malls and retail environments have several strong functions to offer. Plantscaping can emphasize the character of the mall and help create an atmosphere that shoppers enjoy. The presence of greenery makes shopping centers more appealing to customers creating an enjoyable shopping experience. Plants are also known to reduce noise levels which can be important for busy retail destinations. From directing foot traffic to providing shoppers with an inviting place to relax between shopping visits, plants are an integral part of the selling environment.

“Retailers have long understood the importance of store environment in enhancing the shopping experience. The outdoor landscape can be a seamless extension of shop interiors, providing indoor/outdoor continuity for a positive shopping experience. Urban forestry can play an important role in business districts. Interior plants and landscape may create store interiors more favorable for retail activity.” (Ref: “Retail and Urban Nature: Creating a Consumer Habitat”, K.L.Wolf, at the People/Plant Symposium, Amsterdam, 2002).

Upscale Design uses a mix of Faux and Live

The interior plantscaping design for this upscale shopping center relies on both live and faux elements. The durability of the artificial onion grass utilized in the custom planter benches are a reliable option for such high traffic and heavily used area. The same holds true for the artificial topiary boxwood spheres which are placed in unique planters with molded geometric patterning. Live Dracaena plants are placed in modern rectangle planters behind the benches to provide both privacy and and throughout the shopping mall to create an interesting design element. The color palette is kept minimal and fresh relying on metal, wood and light upholstery which provide a neutral backdrop to the bright presence of the  plant material.

National Accounts Program Project Spotlight

Blondie’s National Program has recently installed a interiorscape design at an upscale shopping mall located in the suburbs of Minneapolis, MN. 44 new Fiberglass Decorative Tapered Square Planters were placed throughout the mall, all with a coordinating bronze finish and 175 live plants in such varieties as Dracaena Limelight, Dracaena Lemon-Lime and Aglaonema Silver-Bay were brought in and placed in groupings for a cohesive and streamlined design. 21 custom planter inserts for the Food Court were fitted with over 215 Square Feet of 18″ Preserved Prairie Grass. The grasses were selectively hand-pruned after the installation to insure that the grasses did not flop over or impede on diners. The overall effect is a simple, clean design that unifies the food court, providing both privacy and aesthetic appeal.

 

Greenwall Installation | Embassy Suites Hillsboro Or

For this Greenwall installation Blondie’s designer and national account developer Daria Snyder selected a trough system that attaches to a grid structure. Because of this wall’s high visibility, its planter trays that hold 6” plant material, can easily be planted or are accessed easily for plant replacement assuring ease of maintenance and seasonal rotations. This system relies on water wicking technology which has long been a successful method for regulating and extending watering cycles in a commercial environment. The walls dimension is 10’ H x 10’ W and incorporates approximately 200 6” plants. The plant palette was custom selected for the site’s location and relies on the contrast of color and texture of the plant material. This project highlights Blondie’s National Account Program and how it is set up to seamlessly function and manage national and international projects. After developing a design program with the client, we build a team of regional specialists and a local plantscaping company is brought onto the project and trained to assist in the installation and on-going maintenance of the project. By staying on as a project consultant, Blondie’s is able to monitor the quality and success of the installation and is a consistent presence in managing the project. With this type of hands on approach Blondie’s is able to offer custom high quality designs for multi-location and international brands.

Designer Spotlight: Daria Snyder

Recently, Daria Snyder, Blondie’s National Design Consultant has been featured by Autograph Foliages.

Check out the article below or link to it here.

Daria Snyder has been an interior plantscape designer for nearly 30 years.  She develops & manages large national projects for Blondie’s Treehouse, Inc. based in New York. Working with Blondie’s, the sixth largest interiorscape company in the United States, she handles everything from holiday design to interior plantscapes, hotels to shopping venues. Based in Denver CO she is centrally located to service all national accounts.

Daria uses Autograph Foliages in a big way. Recently she was in charge of a project for a major hotel chain with many sites.  Daria says that our succulents provided the perfect elements for her design.  “They are so real both to the eye and to the touch”, she said.  Included was a 12′ by 6′ green wall of succulents, along with other elements like a custom Polyblend® podocarpus. “I love the non-fade part of the Polyblend®,” said Daria, “from shape to size and coloration, the plants were perfect.”

“For another project we created long trough planters in a number of food courts and filled them with succulents top-dressed with Autograph’s green moss. The end result for all of these projects has exceeded our demands and the client was thrilled”, said Daria.  “Autograph is my go-to resource for replica plants as well as holiday material.  I can always count on their customer service, the variety, and the ‘realness’ of their products.  I have so many choices and they custom fabricate whatever else I need.”

“One thing I love is that no matter what the exterior plant material palette is in any part of the country, they have the material available.  So, if I am working in the California area, the Southwest, or Northeast, they have the right artificial/replica plants for the geography.  To do what I do, I usually need huge variety and large quantities.  Autograph fills all my needs. Blondie’s does a lot of huge projects and when we need replica or holiday, Autograph fills all our needs whether it is a few plants or thousands.  It is great to have such an outstanding vendor to always be able to count upon.  Thanks Autograph.”

Daria Snyder
National Design Consultant  |  Blondie’s Treehouse Inc.